Johnalynn Holland
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Uniball Spec
Client: Uniball
Role: Copywriter
Challenge: Making an analog product desirable in a digital world.
Solution:
Embrace the demand of journals and intentional living. Exhibit how the Uniball pen is as indenspensible as a digital prouduct and its something the consumer feels incomplete without.
Demythologize Rape Culture Spec
Client: National Survivor’s Center Against Sexual Violence
Role: Copywriter
Challenge: Debunk all-too common assumptions around sexual violence.
Solution: Dark humor and shock valute to place the violence behind police tape. Exhibiting the aftermath of the dismissive thoughts leading to violence or disbelieving of vicitms.
Find Your “For” Target Specs
Client: Target
Challenge: Exhibit how the most simple aspects of a consumer’s home are vital to a serene life.
Solution: Coming up with a campaign showing the simple. pleasures of home. These simple pleasures create a sense of comfort, beauty, and contentment that radiates throughout the space, reminding us that the most meaningful things in life are often the simplest.
Scripts
One School Submission
Spec Creative Brief for Athletic Brewing Co.