Johnalynn Holland
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Uniball Spec

Client: Uniball
Role: Copywriter

Challenge: Making an analog product desirable in a digital world. 

Solution: Embrace the demand of journals and intentional living. Exhibit how the Uniball pen is as indenspensible as a digital prouduct and its something the consumer feels incomplete without.     



Demythologize Rape Culture Spec

Client: National Survivor’s Center Against Sexual Violence  
Role:  Copywriter

Challenge: Debunk all-too common assumptions around sexual violence.

Solution: Dark humor and shock valute to place the violence behind police tape.  Exhibiting the aftermath of the dismissive thoughts leading to violence or disbelieving of vicitms.  





Find Your “For” Target Specs

Client: Target

Challenge:  Exhibit how the most simple aspects of a consumer’s home are vital to a serene life. 

Solution:  Coming up with a campaign showing the simple. pleasures of home. These simple pleasures create a sense of comfort, beauty, and contentment that radiates throughout the space, reminding us that the most meaningful things in life are often the simplest.

Scripts


One School Submission
Spec Creative Brief for Athletic Brewing Co.